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New York City

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Total Economy: 0.02 USD
Plenty of empty billboards in midtown, as contract run out and advertisers are still a little reluctant
emily tipped:
0.01 USD
2 years ago
pete tipped:
0.02 USD
2 years ago
What prevents the price of advertising fluxing to meet demand where it is currently?
sandysmoothie replied:
I’m no expert but I believe the owner of the spot likes to keep the price at a certain level, having it go blank for a time rather than lower the price and start a price war among billboards
afomi replied:
Seems like a market inefficiency to me. One month of no rent/lease is 1/12 annual revenue is about 8%.
Such a deep thought!