Omniscape presented XR (VR & AR) solution allowing users to find virtual objects (such as a coffee coupon) in their own environment. When in New York a user could walk by a Starbucks and see a virtual coffee outside the shop (or across the street) which offers her a discount if buying that coffee in the next 10 minutes.
Omniscape will use tokens, which can be provided to corporate customers to offer customers. (such as coupons, tickets, virtual game goods-- think Pokemon Go similarities).
Sports venues "are interested" in Omniscape's solution, as is eSports (Fortnite got a mention).