I don't watch news myself, but funny anecdote. Every time I've been on Fox News our website has exploded in traffic (last night probably easily 100k people tried to visit in minutes and crashed our site), and I've been bombarded on all social media channels. When I went on CNBC (a very long positive segment) literally nothing happened. Zero impact on traffic or any social channels. To this day, people tell me all the time they saw me on Fox (even from years old appearances). I have never met a single soul or received a single message from anyone who told me they saw me on CNBC. I get more out of going on tiny podcasts no one's heard of.