Can you explain how?
https://youtube.com/watch?v=uUJTxvk98xM
I just watched this, and didn't really understand it. I agreed with Craig's comment at the end.
Adding proof-of-work to content is similar to superchat on YT, it's all about exposure and being able to index/sort content in a new way. Upvotes/likes/retweets (and especially payments/tips) can be gamed and are a bad way to sort the internet.