The power of the Powpress concept in terms of Google juice
I'm in the process of moving a bunch of my old content to powpress from various platforms. Yours.org because, whilst I love the platform it simply isn't a priority for the moneybutton team anymore due to them having much broader reaching tools to focus on. Medium, it was never my preferred platform, and even my own wordpress sites, which I don't want to maintain for as long as I'd like the content to last.
I have to pay a price for this move. Much of that content is valued very highly by google search engines and other content rating systems simply because of it's age and the number of references to the source URL out on the internet. I'm now changing the source URL which breaks all of those links, the new versions of the articles are simply a copy from their point of view and so it starts with zero value in terms of google and other search engine's SEO. Even though I want to move it and make it the canonical source of that content, without access to the source sites and the ability to put 301 HTTP redirects in place I have no power to affect this. I'm sure if I asked RyanX nicely he might do this for me at significant cost to himself but I'm sure Medium won't.
This dilemna demonstrates clearly the power of Powpress as an ownership driven repository of content without trying to be the distribution channel. Google already understand this concept to a degree, they have the notion of syndicated content with the google juice being directed to the orignal source URL. But they can only tie the source to the first point of publication, that is to a URL because it's their only canonical way to know the owner of the content. Whoever controls the domain name of that first recognised publication URL essentially controls to SEO based economic value of the content. That is not always (and rarely) the author or copyright owner.
Powpress offers a new paradigm. Authorship can be recognised by a paymail identity. That identity can be redeployed at any future time to authenticate the content and the SEO value of that content to a different location on the internet. A different host, different domain, different medium althogether. It breaks the tie between authorship and the point of first publication. This is a real embodimnet of owning your own data. This is a way of making data mobile across the internet and provably carrying it's value with it.
Create once, be valued by many and retain that value through whatever transitions across the internet or other mediums that might follow. This is an incredibly powerful concept. On-chain/off-chain doesn't matter in this paradigm, what matters is proof of ownership. That's what google cares about in it's SEO algorithms, that's what content distribution and indexing industries before the internet cared about. The precise mechanisms are open to refinement. I love the experiment of powping, but powpress hits the mark by combining this data marking concept with more than just tweets but with content that people put real work into... and IMHO has the hallmarks of trailblazing a new paradigm.